October
October Tech Tip
Alright, you’ve broken down to peer pressure and created accounts on all the important social media sites, now what? That’s easy, you need a report card. Some way to find out if you’re being influential or if anyone is even listening. Solution? Klout.com. Klout takes all your social media site (Facebook, Twitter, Tumblr, YouTube, etc) and gives you a score (1-100). This score tells you how influential you are online. Once you set up your social media accounts (it’s a one button set up for most) there’s pretty much nothing else to do. It’s easy and vital if social media is going to be part of your business plan.
October Book of the Month
Onward
Author: Howard Schultz
Onward is not a puff piece. In just under 400 brisk pages, Starbucks CEO Howard Schultz details the multitude of factors–the recession, new consumer behavior, overexpansion–that led to the company’s downturn during 2007-2008. Obviously, Schultz was successful, and his book has plenty of valuable lessons about management and leadership–standard features for most business books. But the most interesting thing about Onward is Schultz’s honesty about the whole process, from his determination to make difficult personnel changes to his admission that he considers it a personal failure when he sees someone with a competitor’s cup of coffee. Schultz even makes the chapters about his agonies over the company’s breakfast sandwiches a fascinating study in the minute decisions that go into running a multibillion-dollar company. Conflicts, raw emotions, high stakes: Onward is a business book that goes beyond feel-good maxims and actually has a story to tell. –Darryl Campbell
