Book of the Month

Book of the Month – Nov 2011

Fierce Conversations Author: Susan Scott Review Susan Scott believes that interpersonal difficulties–at work and at home–are a direct result of our inability to communicate well. Fierce Conversations is based on principles from her international consulting practice, in which she teaches executives how to conduct such exchanges more dynamically and […]

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Book of the Month – Oct 2011

Onward Author: Howard Schultz Onward is not a puff piece. In just under 400 brisk pages, Starbucks CEO Howard Schultz details the multitude of factors–the recession, new consumer behavior, overexpansion–that led to the company’s downturn during 2007-2008. Obviously, Schultz was successful, and his book has plenty of valuable lessons about […]

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Book of the Month – Sept 2011

Great Failures of the Extremely Successful Author: Steve Young Product Description from Babe Ruth spent his childhood years in an orphanage and, as a baseball player, struck out 1,330 times…on his way to the Hall of Fame. Elvis Presley was banished from the Grand Ole Opry after one performance […]

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Book of the Month – Aug 2011

Social Boom!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt Author: Jeffrey Gitomer Product Description from Social BOOM! contains every aspect of social media, including the business periphery […]

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Book of the Month – July 2011

Delivering Happiness Author : Tony Hsieh Review The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success. Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply […]

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