Articulating the Brand
WCR Fact Sheet
WHO WE ARE: The Women’s Council of REALTORS ®is a nationwide community of real estate professionals who include many of the best and brightest in the business. We are productive people with reliable expertise helping others reach their next level of success. With more than 18,000 members, WCR is the twelfth largest women’s organization among 700 in the U.S.
Based on commission income, WCR members are more than twice as productive as the average REALTOR® and are better established in the business. That, in turn, means they are better connected to the communities they serve. WCR is an affiliate of the National Association of REALTORS® and is headquartered in Chicago, IL.
WHAT WE DO: At WCR we are never standing still. That’s why in 2003 we launched an entirely new REALTOR® designation, the Performance Management Network. It’s professional training, and a thriving referral network, so powerful it will keep the competition up at night. PMN courses dig deep into the hot topics that are shaping our business. The newest course, “Harnessing the Power: Skills Based Performance Management,” was developed by WCR in conjunction with The Pacific Institute. The course, which is also approved as an elective for REBAC’s ABR designation, teaches how to harness the power of performance management to manage time effectively, build credibility and develop a professional and personal vision.
HOW WE DO IT: WCR has an established network of 300 state and local chapters, with volunteer managers trained to position their groups as a business resource center in their REALTOR® communities. With regular networking and educational programming designed to keep our members at the top of their game, it=s small wonder that WCR members collectively generate over $100 million in commissions annually. We learn more, earn more, grow more.
AT A GLANCE:
■ The average WCR member has a gross income of $117,900 and has 17.5 years’ experience in real estate.
■ 70 percent of WCR members have 10 or more years experience in real estate.
■ Among more than 700 U.S. women’s organizations, WCR is the 12th largest.
■ 93 percent of survey respondents reported that WCR membership gives them a “sense of professional pride.”